A music video is a short film or video that goes along with a form of music, generally the song. They are often referred to as promotion videos since they are a form of promotion for the artist. The use of music videos have drastically changed over the years. initially they tended to be either a filmed live performance or a very simplistic music video with low production values. However, as technology has improved, the standards and production values have increased to what it is today.
1965's Bob Dylan "Subterranean Homesick Blues"
Modern Era of Music Video:
in the 1970's Top Of the Pops became an important form of promotion within the UK. It created an increase in competition between artists and bands as there were limits on the amount of music videos the show could use. Therefore, a good video would increase the sales and viewers would hope to see the video again the following week.
1970's Queens 'Bohemian Rhapsody"
Queens 'Bohemium Rhapsody started a whole new era for using music videos as promos. It was one of the first music videos that was innovative and more explorative with its use of visual effects and transitions from one shot to another. This music video marked the start of the modern era and influenced many music videos to come inspiring artists to be more experimental and creative with their music promos.
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