Digipak Shoot:

These are some of the most successful shots captured at gods own junkyard which will be used within the digipak.

Filming 20/01/18

Today we filmed at God's Own Junkyard in East London for our music video. However, we were not permitted to use the DSLR even despite emailing to ask for permission. so we filmed on our phone and took photos for the digipak. The footage was relatively successful and  we managed to film Kelly lip syncing some of the lyrics to the song as well as some more location shots. The visual shots were the most successful since they fit the genre of the music video perfectly, these shots will be used throughout the music video as it heavily relies on the locations/visuals rather than Raina.

The images for our digipak were the most successful and we captured a variety of shots that focus on our artist as well as including the visuals from the location such as the neon signs, disco balls and coloured lighting. Some of these will be used for the digipak and poster as they are well framed and will represent our artist perfectly.

Filming:

we plan on filming on the 20th and 22nd of January at God's own Junkyard and an arcade, These will be our main locations throughout the video, therefore we need to make sure we follow the storyboard throughout these shoots so that we get the shots essential to us.

Filming-03/01/18:

For our first official shoot we headed to southbank as this is one of the locations that we needed to get a lot of our montage shots from. We experimented with using a purple film on the lens to create a purple hazy filter. This worked for some shots. However, it made it difficult to focus some of the shots. Therefore, some of them are quite blurry. These will work for some of the montage. However, we might have to re-shoot some of these.

Outfit ideas:

For our artist we held a photoshoot to determine which outfits the artist should wear. We decided that it would be best to stick to plain monochromatic colours so that it wouldn't be too distracting or clash against the bright colours and lights within the locations that we are going to shoot at. As well as this we are planning upon using a purple filter so that will give at clothing that she's wearing a purple tinge.

Animatic:

Album artwork for the genre:

From the electro-pop album covers that I have looked at it is clear that it is quite generic for them to feature some form of image of the artist. They do all however vary in terms of the different styles. Some of them for example the 'Reputation' album cover by Taylor Swift features a large image of Taylor but also has print text behind and in front of the image. In addition to this, her logo is a lot smaller in comparison to album covers like Charli xcx 'sucker'

A lot of them have bright background colours with some form of collaged image that are very juxtaposed such as Santigold's 99€ albums and they're all very experimental with the artwork and the approach that they have took Therefore, it is difficult to gain a clear understanding of the type of album artwork to use. However, from this I have took that it should be quite artsy and outgoing and when deciding on the album artwork i should refer back to Santigolds previous albums since they are conventional and the design would work for our artist genre.

Editing Practice:

i practiced with overlaying fonts over the footage that we had had shot to gain a better understanding of how to do it and the pace it needed to be. Since the pace is quite fast. Therefore, i only had 4 seconds to make all the font appear and then disappear again. This isn't the style of font that we will use within our actual music video, this was just for the practice attempts.

Test Shots:

 

We done some test shots in front of the white screen covering some of the shots from the storyboard. These shots were successful in terms of the performance. However, the lighting was too dim for these to be useful, but they will be helpful in providing me with some footage to practice the editing effects on.

Weekly Review:

Green - Available
Red - Unavailable

As a result in the difference within our schedules, the only day that we are all able to shoot on is Friday. This means that this week we will be focussing upon finishing the storyboards and for me it will be about practicing out different effects on premiere pro so that i can apply them onto the footage when we do film. On Friday we will re-do our test shots which we will hopefully be able to use within our product

Production Call Sheet:

The production sheet outlines each members role within the group and within shoots. It will be essential to refer back to this to help keep us on track and so that we know what we have done and are yet to do as well as making it clear what we need for each shoot.

Since making this though there have been some changes and kelly will now be playing the actress within the music video for scheduling reasons as it is more time effective to use her and will make it easier for digipak and poster shoots.

Digipak Research:

Digipak- style packaging is usually used for CD singles or albums, they usually consist of gatefold paperboard or card stock outer binding, with one or more plastic trays holding a CD. This is an example of a digipak template:

A successful digipak can be achieved by making sure these points have been referred to:

- Unification, does it portray the content and message that you wish?

With this connection, the audience can feel a sense of belonging to the artist, forming a relationship. This cam be said to be stronger with females (known as fangirls), but it can be formed with anyone if the branding directs the audience directly.

- Is there an information and visual hierarchy?
The main image is the first thing that the audience will focus on, therefore it should be impactful. After this has attracted the attention of the audience member, they will look over the rest of the graphic and take in the connotations and feelings portrayed by the artist.

- Does the design have graphic impact?
The graphic design is important as it needs to have an impact. This is because the CD will need to be able to compete alongside many other CDs, and ours will need to have something special and original to make it stand out so other music labels will take an interest in your music and style.

- Is it appropriate for when you want to attract an audience and the environment in which it will be presented?
Not reaching your target audience will mean that sale targets and recognition will not be achieved.

An example of an iconic logo that stands out is the Rolling Stones' logo, which became one of the most recognisable symbols of the rock genre. It captures the brands rebellious attitude in pushing both sexual and social norms in both their lyrics and off stage antics. It was a key piece of iconography which allowed the brand to be recognised with out their name on their albums.

The Golden Era of cover art design begun in the early 1960s and lasted until the 1980s. During this time the major format for music was the 12 inch play disc or LP. Cover art became a part of the musical culture of the time, Often used to express graphically the musician's artistic intent, it helped connect and communicated to listeners the message or underlying theme of the album. 

 

Outfit Moodboard:

Kelly (in charge of Mise-en-Scene) created a moodboard for our artist, following street style, with a retro/vintage vibe. The outfits are casual yet stylish, neither extravagant or plain  - which what we aim to achieve with Raina's outfits and image, as it also shows her interest in the arts. We are certain that Raina will be wearing a beret throughout the music video, and that it will be her trademark, which links to her French origins. Her clothes will have cool-tones and dark colours, which suits nightlife she will be in, and also allows her makeup to stand out.
From this we will gather possible outfits and make a poll voting which outfit would suit her the best (with our artist wearing the outfits).

Props do not play a significant role in the music video because of the genre (electro-pop), the only props that are involved are interactive ones - being the things the artist naturally comes across/are in the location already. For example, food/drinks, doors, the game machines; this is because the main focus of the music video is the visuals.

Poll Results:

We handed out the fonts that we were considering to a group of 10 people of a similar target audience age (the majority were 17/18) this would be able to highlight which font would attract an audience of that age group the most.

The font that was the most popular was the one above, therefore this is the font that we will be using in our music video and digipak, it will be purple as that is the colour we are associating with our artist  and it will help it to stand out amongst the location shots

Codes and conventions of Electro-Pop:

Codes and conventions of Electro-pop from Kelly Loi

Logo ideas:

These are the choices of fonts that we all agreed upon since they are quite artistic and they will link well with our artist and the audience that we are targeting. These will be used throughout our music video and will transition nicely into the other shots we will have using neon lights and purple effects.
We will hold a poll to determine which font is favoured by an audience similar to our target age.