We handed out the fonts that we were considering to a group of 10 people of a similar target audience age (the majority were 17/18) this would be able to highlight which font would attract an audience of that age group the most.
The font that was the most popular was the one above, therefore this is the font that we will be using in our music video and digipak, it will be purple as that is the colour we are associating with our artist and it will help it to stand out amongst the location shots
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