Technical Codes:

Technical codes:

Cinematography -

For majority of music videos, the camera movements tend to follow the performer an example of this would be in the music video for bittersweet symphony by the verve, the lead singer is followed while he is walking. There is also a lot of close up's that feature within the music videos, this is mostly due to the size of the screen However, it helps to connect the audience with the artist and creates a sense of intimacy whilst also associating an image to the artist while they are lip singing to the song. depending on the genre of music the editing and pace varies. fore example house music is very upbeat therefore it is more like to have faster paced cuts where as ballad music would have a slower pace. Generally the artist's choose to feature within their music video. However, some choose a more creative approach and have a character or story played out within the song. An example of this could be 'All I want' by  Kodaline.

Editing  - 

- The most common form of editing associated with the music promo is the fast out montage, rendering many of the images - impossible to grasp on the first viewing, thus ensuring multiple viewing.- There are videos which use slow pace and gentler transitions to establish mood. This is particularly apparent for the walk of many female solo artists; as they have a broader audience appeal.


The Verve- Bittersweet Symphony: