Evaluation Question :

How did you use media technologies in the construction and research, planning and evaluating stages?

My segment part cut out right at the end therefore we have to type up my part. 

Niamh:

Premiere Pro proved to be one of the most important software's involved within the creative process as the whole construction of the video came down to editing. This was more so the case for this video as it relied a lot upon the editing due to the shots on their own only becoming relevant when edited together with the effects to create this ground hog day narrative result. Therefore, the editing was the process that made them work within the video and link into this story that we were telling throughout. In addition to this, the editing helped to make the video conventional of the genre with the effects applied within, and the fast pace editing as the most artistic aspect was the coloured filter, stamp text and the overlays. Without the use of Premiere Pro and the access to tutorial videos, the assembly of the footage would be less interesting and sophisticated. 

Evaluation Question :

What have you learned from your audience feedback?

Evaluation question 3 from Fiona Amena

Evaluation Question :

How effective is the combination of your main product and ancillary texts?

The combinations of the main product and the ancillary texts are effective in following the genre conventions of electro-pop in terms of the stylistic aspects as they mirror one another in the way in which they look to an audience. Therefore, they all link well together.

In terms of visually the music video follows the conventions of the electro-pop genre as the artist has a clear style, she is seen wearing dark clothes throughout with a beret that is key iconography for her. This is because the surrounding locations are so loud and vibrant that we needed something simple for her clothing to juxtapose this and to make her stand out whilst also not drawing the audience in on her too much as we wanted more emphasis on the locations. This is conventional of the genre since it shows a creative experimental approach which is found within videos of this genre. Within doing so we challenged some of Goodwin's theories because we didn't sexualise our artist or focus heavily on her through the use of close ups. This was done with purpose as we didn't want the video to be based around the artist and her appearance as much as we wanted it to be about the song and giving the song meaning throughout the video. In addition to this, our video is targeting young girls and women. Therefore, we didn't want to sexualise her and send a wrong image to that audience.

As for the digipak and poster, after referring to existing products it was clear there wasn't a specific convention that was used within them all. Therefore we had to take the initiative and question the way in which we wanted our artist to be perceived and the image that we wanted her to have. We had key iconography that we wanted associated with her such as the beret, Therefore, it was essential for her to be wearing that in the photos for the digipak. As well as this, it made sense to use God's own Junkyard as the location for the photos because it would help to link the music video and the digipak together and create a bigger image of her in those locations which would create an image of her as a person. Once again helping to sell her as an artist and also helping to sell the music video. The products work well together for this reason as they challenge and conform to the conventions whilst also providing a new image and product that will appeal to the target audience.

Evaluation Question :

In what ways does you media product use, develop or challenge forms and conventions of real media products?

Music Video:

Digipak and Poster

The final version of my digipak:

believe through this digipak i have been able to convey across the image of our artist that I've had in mind throughout this project and i have used key colours and signatures that i wanted associated with her. Since as an artist 'Raina' fits into the electro-pop genre, the album needed to be conventional of those of the same genre. However, the genre is extremely niche and all the albums vary enormously, Therefore, it become essential to create something quite unique and something that would make 'Raina' and this album stand out and set her up as an artist. Moreover, i used the colour purple throughout since that is a colour we wanted associated with her and i used the photographs taken from God's own Junkyard which is a location that is also featured within the music video. Therefore linking the two products together.

For the poster i used the same image from the digipak to help associate the two together and create a permanent image in mind and it also has the image from behind the track list in the background because it is quite a simple image but it includes the purple hues. I tried to keep it quite simple whilst still including reviews that will entice the audience and also social media links to provide access to our artist.

Editing techniques:

 Editing process:

In creating the final product I invested a lot of time into the post production aspect since the idea behind the music video was that it was going to be heavily edited and montaged. In the final products effects such as overlaying, filters, stamp text and flashing footage was used. Creating and using these effects took a lot of experimentation and practice with actually learning how to make it possible and also with the placement and timing as it was key for certain elements to happen at certain times. In my opinion the most successful effect was the split screens with all the different flashing shots as it was extremely aesthetically pleasing and rewarding to do. 

Making a number of different things (footage and text) appear on screen at once meant creating numerous different layers and stacking them up and then lengthening or shortening them accordingly so that they appeared on screen at specific times, in time to the music. This was the most time consuming element because I had to be so specific with the times so that it was in-sync.