Music Collection:
- Fore most of the 20th century record companies made money by selling a tangible product, e.g. a vinyl disc or a CD. Therefore, you owned music by having a disc collection.
Changing technology:
- With the increased use and developement of the internet, the music industry has had to adapt as CD sales are falling each year. The 'product' is now bought online as a single or an album and exists only as an item on an iPod, mobile phone or computer.
HMV Vs Itunes
- Chief executive Simon Fox said that within three years technology would become its single biggest product category ahead of both CD and DVD.
De-commodification:
-A commodification always depends for its status and its value on its relative scarcity; once the reproduction and distribution of that commodity becomes effectively free, then it necessarily loses that value and that status.
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